Avocado, a love story
Californians and avocados are culturally entwined. Some illustrations to explore this.
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In most places, avocados are an exotic produce delicacy with a price tag to match. But here in Santa Barbara (and in much of coastal California), they are just the fruit that drops from a kid’s preferred climbing tree in the back yard, or casually sold en masse at the farmer’s market — in all their many varietals. One is hard pressed, in beachtown bohemia, to find a restaurant menu sans avocado. I find myself possessive about the avocado in a way that people from Maine must feel about their lobster, or a New Jerseyan must feel about Springsteen. And as a result, I’m simultaneously charmed and irritated by the hoards of avocado toast super fans that now span across continents (I think avocado toast was invented in Australia, but still.) I amused myself the other night, drawing out this relationship between this buttery, everyday fruit of my landscape and Californian appreciator. I hope it tickles you.
Are you or someone you love also in a committed relationship to the avocado? This series will be available for purchase as a print on archival paper. Please see our online shop below.